Marketing Strategy
for Growing Businesses
HOMO SIGNIFICANS - YOUR WAY TO MEANINGFUL AND EFFECTIVE MARKETING AND COMMUNICATION
Good marketing looks for ways to reach the audience.
Great marketing builds communication the audience is glad to receive.
homo significans helps businesses build clear, meaningful, and consistent communication systems.
From strategic direction to everyday execution, we start by clarifying your business’s value and identity, developing ideas that make them work, and translating them into structured action that delivers results.
What You Gain Through Partnership
System
A communication system built on a high organizational level
Strategy
Strategy that puts communication in service of the brand
Partner
Professional support, not just execution
Development
Development of your internal team through active involvement in the process
Communication with a clear idea and purpose delivers better results
ESSENCE
FORM
EXECUTION
How it works in practice | 4-Phase Methodology
Analysis
Understanding the Context
- Current state assessment
- SWOT analysis
- Key audience analysis
Strategic Framework
Defining Direction
- Communication pillars and key messages
- Tone of voice
- Topics, formats, and channels
Operational Execution
Strategy into Daily Work
- Monthly communication plans
- Content planning and creation
- Implementation
Optimization
Alignment & Improvement
- Monitoring alignment with strategy
- Performance analysis
- Recommendations for improvement