Why homo significans?
I am a devoted communication professional, passionate about the communication topic from a theoretical to a practical standpoint.
Why is this important?
A lot of businesses on the market struggle because of their lack of communication fundamentals.
You don’t need to know a thing or two about structuralism or semiotics. You don’t need to know about types of signifiers. You don’t need to know if the signified is a real thing in the world or just a mental construct of that thing in the recipient’s head. You don’t need to be aware of the existence of specific communication codes in smaller groups of your audience.